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School of Business and Entrepreneurship

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Professor of Marketing & International Business

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Chair, Business Administration and Marketing

University Degree: BBA (Management);  MBA (International Trade); PGC (International Business); DBA (International Business)

Brief Profile: Professor Mbah earned his Doctorate in (International Business) from University of Sarasota/Argosy University. His Masters and Bachelor degrees were obtained from Sul Ross State University in the small West Texas town of Alpine. His professional and academic experiences include years in the United States, Europe, Middle East, Australia, the South Pacific Rim and Nigeria, where he served as tenured Professor of Marketing and International Business, Executive Director of MBA programs and Head of School of Business, Management Consultant and recently as Academic Head of Vocational Education and Higher Education programs. He is currently a Full-Professor of Marketing in the American University of Nigeria’s School of Business and Entrepreneurship. His research interests are primarily in the areas of regional integration and competitiveness, market orientation and global marketing strategies in emerging economies.  He has published scores of peer-reviewed articles in professional and academic journals, book chapters and conference proceedings.



AUN Courses:    Multinational Enterprises, Marketing Management and Strategy, International Marketing, Marketing Strategy, Research Writing

Research Interest: Global Strategy and Competitiveness, Market Orientation in Emerging Economies

Professional Affiliations: Chartered Institute of Marketing, American Marketing Association, Academy of Marketing Science, Academy of International Business

Publications: Over 40 peer-reviewed journal articles, book chapters and conference proceedings

American University of Nigeria
98 Lamido Zubairu Way
Yola Township bypass
PMB 2250, Yola
Adamawa State, Nigeria

Tel: +234 805-200-0703

          

 

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