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School of Business and Entrepreneurship

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Professor, Marketing

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Ph.D., University of Lagos (UNILAG), Nigeria.

Professor Linus Osuagwu, a UNILAG (University of Lagos) doctoral valedictorian, holds degrees of B.Sc. Tech (second class upper division) in Management Technology  from the Federal University of Technology Owerri Nigeria, an M.Sc. in Business Administration (Marketing) from the University of Lagos Nigeria, and a doctorate degree (PhD) in Business Administration (Marketing), also, from the university of Lagos.

He was a Graduate/Research Assistant at the University of Lagos Nigeria; Senior Lecturer at the Lagos State University, the Federal University of Technology Owerri Nigeria, and the Yaba College of Technology Lagos Nigeria; pioneer Head of the Department of Business Administration & Management Technology at the Lagos State University Nigeria; pioneer full Professor of Marketing  at Covenant University Nigeria; and pioneer Chair, Department of Business Administration, American University of Nigeria.

He is presently Professor of Marketing & Dean, School of Business  & Entrepreneurship at the American University of Nigeria.

ENT 101 Introduction to Entrepreneurship

MKT 201 Fundamentals of Marketing

MKT 301 Consumer Behavior

MKT 302 Marketing Research

MKT 303 Marketing Communications

MKT 401 Marketing Strategy

QBA 411 Research Methodology

Political marketing, contemporary business strategies, small business and entrepreneurship management, corruption in business organizations.

International Academy of African Business & Development (IAABD)
Academy of Management Nigeria
Academy of Marketing Studies Journal (USA)
Academy of Information & Management Sciences Journal (USA)
International Journal of Social Entrepreneurship (UK)
African Journal of Business & Economic Research (UK)
The Emerald Emerging Markets Case Studies (UK)
and the IVP (USA)

Osuagwu, L. (2012), “Conceptualization of Corruption in Business Organizations”, American International Journal of Contemporary Research (USA), Vol. 2 No. 5, pp.18-25.

Osuagwu, L. (2009), “Strategic management in small business enterprises (SBEs): Empirical evidence from Nigerian SBEs”, African Journal of Business & Economic Research (UK), Vol. 4 issue 1, pp.22-44.

Osuagwu, L. (2008), “Political marketing: conceptualization, dimensions and research agenda”, Marketing Intelligence & Planning (UK), Vol. 26 issue 7, pp. 793-810.

Osuagwu, L. (2006), “Market orientation in Nigerian companies”, Marketing Intelligence & Planning (UK), Vol. 24 issue 6, pp.608-631.

Osuagwu, L. (2005), “Corporate planning practices in Nigerian companies: An empirical treatment”, Ghana Management Review (Ghana), Vol. 1 no. 5, pp.50-64.

Osuagwu, L. (2004), “Unethical marketing practices in Nigerian organizations”, Nigerian Journal of Marketing (Nigeria), Vol.5 no. 1, pp.5-20.

Osuagwu, L. (2004), “Relationship marketing strategies in Nigerian companies”, Marketing Management Journal (USA), Vol. 14 issue 2, pp. 114-128.

Osuagwu, L. (2004), “Human resource management strategies in Nigerian companies”, Babcock Journal of Management and Social Sciences (Nigeria), Vol. 2 no. 2, pp.23-38.

Osuagwu, L. (2003), “Internet appreciation in Nigerian business organizations”, Journal of Internet Commerce (USA), Vol.2 no. 1, pp.29-38.

Osuagwu, L. (2003), “An evaluation of the strategic strengths and weaknesses of Nigerian business organizations”, Nigerian Journal of Research and Production (Nigeria), Vol. 2 no. 1, pp.191-198.

Osuagwu, L. (2002), “TQM strategies in a developing economy: empirical evidence from Nigerian companies”, Business Process Management Journal (UK), Vol.8 no. 2, pp.140-160.

Osuagwu, L. (2002), “Entrepreneurship in a developing economy: empirical evidence from Nigerian business organizations”, International Journal of Entrepreneurship (USA), Vol. 6, pp.9-31.

Osuagwu, L. (2001), “Environmental perception in bank marketing strategies”, Journal of Modern Business (USA), Vol. 3, pp.1-23.

Osuagwu, L. (2001), “An empirical evaluation of the corporate strategies of Nigerian companies”, Journal of African Business (USA), Vol. 2 issue 2, pp.45-75.

 

 

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