Consumer Behavior (MBA 818)

Basic factors influencing consumer behavior, with emphasis on managerial use of consumer decision-making models; buyers’ behavior modeling from both economics and behavioral sciences; consumer information processing, stochastic brand device models; risk taking and market segmentation.

American University of Nigeria
98 Lamido Zubairu Way
Yola Township bypass
PMB 2250, Yola
Adamawa State, Nigeria

Tel: +234 805-200-0703

          

 

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