TEL 610: Telecommunications Markets, Business cases, Strategy, Product, Marketing and Pricing

The emergence of increasingly complex and intelligent next generation telecommunication networks (NGN) driven by customers’ desire for ubiquitous and real time access to multi-media information has come with uphill challenges to regulators and other policy-makers within the context of managing regulatory expectations in general, and, marketing in particular. It is therefore crucial that key players within the  regulatory environment understand the shifting marketing dynamics within the industry whereby regulators are not only  increasingly adopting entrepreneurial approaches to regulation but also have the responsibility of understanding how NGN technologies can be marketed to meet the expectations of increasingly fragmented consumers. This course would allow participants to understand both traditional and emerging marketing concepts/frameworks applied to NGNs within the regulatory space.

Course Description

  •     Market(s) segmentation – wholesale, retail, etc
  •     Global telecommunications markets
  •     Partnerships
  •     Scale and Global competition
  •     Business Cases
  •     Strategy & Planning
  •     Product & Pricing
  •     Marketing
  •     Network Planning & Management Operations Concepts/Principles
  •     Customer Service Operations
  •     Field Operations
  •     Innovation
  •     Scale and Global competition
  •     Project Management

Learning Outcomes:

At completion, participants would have acquired:

  •     Broad understanding of marketing and its application to communication services
  •     Evolving ICT environment
  •     Changing roles of the regulator
  •     The new clients & customer base for ICT Regulators
  •     Understanding the new Customer/Stakeholder needs
  •     Understanding the new values to be created by Regulators for stakeholders
  •     Knowledge management in a regulatory environment for stakeholders’ satisfaction
  •     Strategies for Stakeholders’ engagement
  •     Projecting a culture of adaptation for stakeholders.


American University of Nigeria
98 Lamido Zubairu Way
Yola Township bypass
PMB 2250, Yola
Adamawa State, Nigeria

Tel: +234 805 200 2962



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