Meet AUN Alum, Dianabasi Archibong, Who is Making Waves in Data Management

Software Engineering graduate, Dianabasi Archibong (Class of 2011), literally monetizes data in the form of royalty calculations for Canadian music creators and publishers.

He works as a data management consultant with Adastra Corporation in Toronto, Canada, an information management company whose services support businesses in unlocking the value of their data assets and investments.

For the AUN alumnus, the field of data management chose him. His journey began when he was posted to serve at ExxonMobil in Lagos as an information management analyst, where he showed interest in analyzing, interpreting, and transforming data.  

Dianabasi went on to apply for a graduate program at the University of Waterloo, Canada, and earned a Masters in Computer Engineering. He then enrolled at Ryerson University, Toronto, Canada, for a professional course in Data Analytics, Big Data, and Predictive Analytics.  

In 2013, he applied for a role at Blackberry Canada as a software developer. His application was received late, he was later absorbed into the organization as a Technical Reports Developer.

“So far, it has been an amazing but challenging experience working with different clients, multiple projects, and with experts all over the world.”

On why the role of a data management analyst is important in today’s age, he said, “Data is the new oil.”  “Most companies have come to realize that their data is the most valuable resource they have. The volume, variety, and complexity of data we now have to work with have greatly increased. Unlike in the past when we only had structured data from relational databases; data now comes from sensors, log files, emails, website clicks, Facebook likes, Twitter retweets, and Instagram."

With the fast growth in technology, he further explained that the digital world is rapidly providing more efficient ways to handle this high volume, unstructured, complex, and fast-paced data.

In terms of infrastructures, software applications, processes, and methodologies, “companies now understand the revenue-driving power from meaningful insights from their data assets. These proper data assets can only be achieved through good data management practices.”

His current project seeks to enhance the royalty calculations and payments to music creators and publishers in Canada from music played on radio, Internet, or concerts.

Looking back at his journey, Dianabasi said he is very grateful to his AUN instructor, Professor Nwojo Agwu, for building resilience, hard work, and determination in the man he is today.

“My profound memory is of Professor Agwu chorusing his motto “Hope for the best, prepare for the worst.”

“Any Software Engineering or Computer Science major back in those days would tell you that if you could go through a course with Prof. Agwu and come out with an A, then there is nothing life will throw at you that you can’t handle. I took courses with him, and had all As.”


Reported by Nelly Ating

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