M.Sc. Communication for Social & Behavior Change

The M.Sc. in Communication for Social & Behavior Change is a collaborative program between the American University of Nigeria and the United Nations Children’s Fund (UNICEF). The program is proposed by UNICEF in response to the training needs of communication personnel working in various humanitarian and development-related sectors and assignments in Nigeria. 

Program imperatives 

• Rapid changes in global communications call for new thinking in the ways we use communication: to reduce poverty, address humanitarian, livelihoods, social inclusion, displacement, and various other challenges, particularly in conflict-affected and post-conflict societies. 
• The concept of Development has gained new momentum with the changed configuration of the role of the State, Economic agencies, and Welfare mechanisms. 
• Developmental initiatives too have undergone radical change by putting the intended recipients at the center of the decision-making process. 
• Developmental stimulus requires non-state agencies more than ever with the pace of change varying extremely for different sections of the society.