Communication for Social & Behavior Change
M.Sc. Communication for Social & Behavior Change
School of Arts & Sciences
About the program
The M.Sc. in Communication for Social & Behavior Change is a collaborative program between the American University of Nigeria and the United Nations Children’s Fund (UNICEF). The program is proposed by UNICEF in response to the training needs of communication personnel working in various humanitarian and development-related sectors and assignments in Nigeria.
Program imperatives
- Rapid changes in global communications call for new thinking in the ways we use communication: to reduce poverty, address humanitarian, livelihoods, social inclusion, displacement, and various other challenges, particularly in conflict-affected and post-conflict societies.
- The concept of Development has gained new momentum with the changed configuration of the role of the State, Economic agencies, and Welfare mechanisms.
- Developmental initiatives too have undergone radical change by putting the intended recipients at the center of the decision-making process.
- Developmental stimulus requires non-state agencies more than ever with the pace of change varying extremely for different sections of the society.
- Will upgrade practitioners with specialized knowledge and skills in communication for social change.
- Will expand the knowledge base of theories around development, and its interrelation to communication, culture, behavior change, and social transformation.
- Participants will understand the newer approaches to Communication for Development (C4D) concepts, methods, and techniques.
- Cater to the growing demand for communication experts to work on development issues in Africa
- Impart skills in research, design, development, implementation, monitoring & evaluation of C4D interventions
2025/26 Total Tuition
₦1,089,000
(for 36 credit hours total)
Visit our admissions page for full application details.
Call: +234 0805 226 6398