A study by a doctoral candidate in the AUN School of Business and Entrepreneurship (SBE), Mr. Theoneste Manishimwe conducted in collaboration with Joy Egbonghon, Joseph Uwagaba, and Ibrahim Danjuma has been published in the Springers' Journal of Entrepreneurship research on November 25, 2023. The article is titled, "Against All Odds: Women Motivation to Become Entrepreneurs."
Their study, which has AUN alum Theoneste Manishimwe as lead author, explored the motivational factors that drive women to venture into entrepreneurship within male-dominated industries in Nigeria, using the frameworks of institutional theory and self-determination theory (SDT).
The researchers gathered data by studying women entrepreneurs from different sectors and backgrounds, using the snowball sampling technique.
Their result concluded that women entrepreneurs are motivated by various factors relating to the institutional environment (regulatory, normative, and cognitive), such as economic improvement, family pressure and support, husband's consent and independence, family legacy, gender equality, skills, education, and experience. "These factors reflect the economic commitment and resilience of women entrepreneurs".
The study also posits that "models of institutional entrepreneurship could potentially enhance the number of women entrepreneurs and make contribution to the attainment of (some) sustainable development goals".
"The study has implications for policymakers who want to foster and enable women entrepreneurs in developing countries. It underscores the importance of understanding the unique women's motivations to become entrepreneurs in patriarchal societies and highlights the need for supportive institutional frameworks to facilitate their success", according to the authors.
Please use this link to access the article.
Reported by John Abah