Global or local political and socio-cultural change in modern societies cannot be understood without first understanding media and communications.

Communication technologies and the various organizations that have evolved around them have fundamentally changed the way we lead our lives and the patterns of culture, economics and politics in modern societies.

The complexity and dynamic nature of modern communication requires a cutting edge curriculum that is interdisciplinary, technologically driven, modern, and practical. In pursuit of the development as agents and agencies of development, peace building and change.

Our mission is to produce graduates who are agents of change – skilled in using modern multimedia forms to tell stories that can change their societies. Most of the courses are very practical and are deliberately designed to answer ‘how to’ questions.

To accomplish this, the CMD program employs a flexible approach that allows students to become a Communication and Multimedia generalist or to specialize in any of the professional concentrations, including Public Relations & Advertising (PRAD), Journalism, Multimedia Design, and Radio/TV/Film. Each concentration offers a balanced mixture of basic and advanced laboratory and lecture courses. Laboratory courses sharpen students' skills, while lecture courses enable students to view the profession from a variety of perspectives. Students also have the option to double-concentrate.

Classes are taught in state-of-the-art computer labs and classrooms. The department has two well-equipped media labs as well as an emerging TV/Radio production and broadcast facility. The networked labs are equipped with the latest software and served by in-house servers and databases. Separate Mac labs designed for advertising, graphics, photo-journalism, and multimedia are equipped with appropriate film and flatbed scanners, CD/DVD drives and burners, DV decks, and printers. The Professor Idorenyin Akpan Digital and Multimedia Laboratory and production facilities are housed in the new Robert A. Pastor Library and E-Learning Center.

Upon completion of all degree requirements, students will receive a Bachelor of Science in Communications and Multimedia Design, with a concentration in any of the following:

• Public Relations & Advertising (PRAD)
• Journalism
• Multimedia Design
• Radio/Television/Film.

To be allowed to declare a concentration, students must be in good academic standing and must have completed 60 credits (at least 30 of them in CMD courses).

Students in consultation with the program Chair may elect to declare a no-concentration option - in effect pursuing a general degree in communications and multimedia. Such an option (which involves two courses from each concentration in addition to Major requirements) prepares students for a comprehensive understanding of the various disciplines in the profession.