Professor
This email address is being protected from spambots. You need JavaScript enabled to view it.
Professor Mbah earned his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) Degrees from Sul Ross State University in the small West Texas town of Alpine, Texas. His Doctor of Business Administration (DBA) in (International Business) was earned from the University of Argosy. His professional and academic experiences include years in the United States, Europe, Middle East, Australia, the South Pacific Rim, and Nigeria, His research interests are primarily in the areas of Global Strategy and Competitiveness, Market Orientation in Emerging Economies, as well as the use of AHP for business decision-making. He has published articles in professional and academic journals, book chapters, and conference proceedings.
THESIS: (Market Orientation Profiles: An Intrinsic Study of an Organization in a Structural Adjustment Programs Business Environment)
Market Orientation in Emerging Economies
The use of AHP for business decision-making
- Seminar in Strategic Management and Entrepreneurship
- Managing People and Organizations (Org.. Behavior)
- International Business Management
Mbah, C., and Madichie, N. (2015) ‘Rebranding Thailand through Football – Food for thought?’ International Journal of Entrepreneurship and Small Business, Vol. 25, No. 1, pp. 1-17. Available online at: International Journal of Entrepreneurship and Small Business (IJESB) – Inderscience Publishers.
Mbah, C., Kolo, J., Madichie, N.O. (2016) “COMMONOMICS: A Panacea for the African Growth Tragedy in the 21st Century”. European Business and Economics Conf. (EBES) Jan. 2016.
Mbah, Chris H., Enyinda, Chris I. (May 2016) “An Empirical Dynamic Sensitivity Analysis Approach for Managing Development Project Operations and Supply Chain Risks”. Academy of African Business and Development. (Arusha, Tanzania)
Mbah, Chris H., Enyinda, Chris I (Nov/Dec 2017) “Quantifying Sources of Risks in Global Food Operations and Supply Chain”. Thunderbird International Business Review, Vol. 59, No. 6, pp. 653-661.
Mbah, Chris H., Enyinda, Chris I, Ogbuehi, Alphonso O. (March 2018) “Building Pharmaceutical Relationship Marketing and the Social Media Impact: An
Empirical Analysis”. International Journal of Pharmaceutical and Healthcare Marketing.
Enyinda, Chris, and Mbah Chris (April 2019), “A Decision Support Model for Conflict Management in Marketing-Sales Relationships”. International Academy of African Business and Development (Tanzania).
Chris. I. Enyinda, Chris H. Mbah, Akinola Fadahunsi (2020) “Marketing Sales-Service Interface and Social Media Marketing Influence on B2B Sales Process”. Journal of Business and Industrial Marketing. JBIM-01-2019-0053.R3
Chris. I. Enyinda, Chris H. Mbah, Alphonso Ogbuehi (2021) “Managing Marketing-Sales-Customer Relationship Conflict in a B2B Multinational Firm: Emerging Markets Context”. Thunderbird International Business Review. http://doi.org/10.1002/tie.22221.
- Kolo, N.O. Madichie, Chris H. Mbah (2019) Commonomics: Rhetoric and Reality of the African Growth Tragedy. In: Ratten V., Jones P., Braga V., Marques C. (eds.) Subsistence Entrepreneurship (pp. 17-32). Contributions to Management Science. Springer, Cham.
- .